4. Why do you think are US full-service airlines largely undifferentiated lowquality providers? What are the reasons
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4. Why do you think are US full-service airlines largely undifferentiated lowquality providers? What are the reasons that none of the full-service airlines positioned itself and delivers as a high service quality provider?
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Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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