1. How does the case describe Dells transformed strategy over the years in terms of where to...
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1. How does the case describe Dell’s transformed strategy over the years in terms of where to compete, how to compete, and with what to compete?
He’s back in charge—and he may have the toughest job in the computer business. Welcome back, Michael. Don’t get too comfortable. By returning to the top job at Dell Inc., replacing departing chief executive Kevin Rollins, founder Michael S. Dell takes on perhaps the toughest job in the computer industry. Since mid-2005 the PC maker has battled problems with customer service, quality, and the effectiveness of its direct-sales model. Lately, rivals Hewlett-Packard Co. and Apple Inc. have been gaining in sales and market share. On January 31, the day Rollins’s departure was announced, the Round Rock (Texas) company disclosed that its fourthquarter earnings and sales would fall short of analyst estimates. It’s also under scrutiny by the Securities & Exchange Commission and a U.S. attorney for accounting irregularities.
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