1-1. Employer branding was discussed in this chapter. On a scale 1 (Poor) to 5 (Excellent), how...

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1-1. Employer branding was discussed in this chapter.

On a scale 1 (Poor) to 5 (Excellent), how valuable are the following brands? Why do you rate them low or high?

a. Lego

b. Ericsson

c. IKEA

d. Toyota

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Human Resource Management

ISBN: 9781292094373

14th Global Edition

Authors: R Wayne Dean Mondy, Joseph J Martocchio

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