Rational approaches to recruitment have been increasingly criticised and a processual approach recognises a greater role for

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Rational approaches to recruitment have been increasingly criticised and a processual approach recognises a greater role for candidates and leads to an emphasis on employer branding. This involves actively selling the experience of working for an organisation by focusing on what makes the experience both positive and distinctive. LO1

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Human Resource Management

ISBN: 9781292129099

10th Edition

Authors: Derek Torrington, Laura Hall, Stephen Taylor, Carol Atkinson

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