. The mission at Tires Plus’s headquarters and its 500 stores in 22 states is to encourage employees to be the same at work as they are in every other area of their lives. Tires Plus sells and repairs tires and provides other car repair services. Employees at Tires Plus include managers, various levels of automobile technicians/mechanics, retail sales people, and tire maintenance technicians. Tires Plus has the philosophy, “We won’t sell you tires, we help you buy them,” encouraging customers to be confident that tires and services will never be recommended unless they are needed. This straightforward, honest approach is the basis of Tires Plus’s success and has helped make it part of the largest tire retailing group in the country. At Tires Plus, customer satisfaction is simply not good enough; rather, guest enthusiasm must be the goal. Tires Plus believes a customer who leaves satisfied will come back, but a guest who leaves enthused may tell everyone they know. Therefore, Tires Plus not only demands guests be treated courteously but also guarantees the lowest price on every tire it sells. One of the company’s most important goals is to promote employees’ growth and loyalty and fairness as social and economic concepts. What do you think are the most important business goals for Tires Plus? If you were going to establish Tires Plus University, what types of strategic training and development initiatives would you create?