Should traditional marketing roles report to the CDO, or should it be the other way around? Is
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Should traditional marketing roles report to the CDO, or should it be the other way around? Is it better to have the CDO as a standalone unit?
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Strategic Information Management Theory And Practice
ISBN: 978-0367252519
5th Edition
Authors: Robert D. Galliers ,Dorothy E. Leidner ,Boyka Simeonova
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