Describe how IBM targeted ad delivery for its college recruiting efforts. What technologies were used? What was
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Describe how IBM targeted ad delivery for its college recruiting efforts. What technologies were used? What was the impact on click-through rates?
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IBM targeted ad delivery for its college recruiting efforts using a variety of technologies including Data segmentation IBM segmented its target audie...View the full answer
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Information Systems A Managers Guide To Harnessing Technology Version 7.0
ISBN: 9781453394045
1st Edition
Authors: John Gallaugher
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