Research to find additional examples of organizations that made bad decisions based on bad data. Report your examples to your class, and tweet links to the most interesting examples to #BizTechBook. What was the end result of the examples you're citing (e.g., loss, damage, or other outcome)? What could managers have done to prevent problems in the cases that you cited? What role did technology play in the examples that you cite? What role did people or procedural issues play?