Compare the services offered at the AFS Web site with services offered by companies in other countries such as: daytickets.co.uk, fishing-boating.com, pvisuals.com/fishing/

online, and fishingtackleonline.co.nz.

Recreational fishing in Australia is popular both for residents and for international visitors. Over 700,000 Australians regularly fish. The Australian Fishing Shop (AFS)
(ausfish.com.au) is a small e-tailer, founded in 1994, initially as a hobby site carrying information about recreational fishing. During the last few years the site has evolved into a fishing portal, and it has created a devoted community behind it.
A visit to the site will immediately show that the site is not a regular storefront, but that it actually provides considerable information to the recreational fishing community.