Discuss the advantages of terabyte marketing databases to a large corporation. Does a small company need a

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Discuss the advantages of terabyte marketing databases to a large corporation. Does a small company need a marketing database? Under what circumstances will it make sense to have one?

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Information Technology For Management Transforming Business In The Digital Economy

ISBN: 9780471215332

3rd Edition

Authors: Efraim Turban Ephraim McLean James Wetherbe

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Question Posted: Nov 15, 2024 01:00 AM

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Discuss the advantages of terabyte marketing databases to a large corporation. Does a small company need a marketing database? Under what circumstances will it make sense to have one?
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Discuss the advantages of terabyte marketing databases to a large corporation. Does a small company need a

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Information Technology For Management Transforming Business In The Digital Economy

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