Pfizer Inc, is a US company that manufactures and distributes pharmaceutical and consumer healthcare products that are

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Pfizer Inc, is a US company that manufactures and distributes pharmaceutical and consumer healthcare products that are similar to those sold by Johnson & Johnson. Use the excerpts of Johnson & Johnson's and Pfizer's income statements to answer the following questions:

a. Compute each line item as a percentage of sales for both companies.

b. If sales are used as a measure of size, which company is larger?

c. Which company has a higher cost of goods sold relative to sales?

d. Which company has higher selling, general, and administrative expenses relative to sales?

e. Which company has higher research and development expenses relative to sales?

f. Which company has a higher income from continuing operations relative to sales? Comment on the difference or lack of difference given other relationships observed.

g. Which company has a higher profit margin? Comment on the difference between the two companies.

Johnson & Johnson Pfizer (amounts in millionsl 2016 2016 Net Sales $71,890 $52,824 12,329 Cost of Goods So d 21,685 Gros

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Intermediate Accounting

ISBN: 978-0134730370

2nd edition

Authors: Elizabeth A. Gordon, Jana S. Raedy, Alexander J. Sannella

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