Richards Ltd has prepared the following draft profit analysis for the current year: Sales (15 000 units)

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Richards Ltd has prepared the following draft profit analysis for the current year:


Sales (15 000 units)

Variable expenses

$

600000

345000

Contribution margin

Fixed expenses


255000

108800

Profit before tax

Tax (at 30%)


146200

  43860

Profit after tax

$

102340


Required

Answer each of the following four independent situations:

A. If the company’s manager is considering increasing his salary by $34 000, how much must dollar sales increase to maintain the company’s current after-tax profit?

B. If the company changes its marketing approach, it is expected that variable expenses will increase 10%, fixed expenses will decrease 15%, and sales units and dollars will increase 20%. Calculate the company’ break-even point in terms of sales dollars if the new strategy is adopted. Assume that the sales price per unit will not change. Round your answer to the nearest dollar.

C. If the company decreases sales commissions, variable expenses would decrease by 10%. The company believes that unit sales would decrease 5% due to the loss of sales representatives, even though the company plans to increase its advertising budget by $25 000. Should the company decrease sales commissions?

Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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Accounting

ISBN: 978-1118608227

9th edition

Authors: Lew Edwards, John Medlin, Keryn Chalmers, Andreas Hellmann, Claire Beattie, Jodie Maxfield, John Hoggett

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