Snider Corporation, a publicly traded company, is preparing the interim financial data which it will issue to its stockholders and the Securities and Exchange Commission (SEC) at the end of the first quarter of the 2012–2013 fiscal year. Snider’s financial accounting department has compiled the following summarized revenue and expense data for the first quarter of the year.

Sales revenue                             $60,000,000
Cost of goods sold                       36,000,000
Variable selling expenses              1,000,000
Fixed selling expenses                  3,000,000

Included in the fixed selling expenses was the single lump-sum payment of $2,000,000 for television advertisements for the entire year.

Instructions
  (a) Snider Corporation must issue its quarterly financial statements in accordance with generally accepted accounting principles regarding interim financial reporting.

  (1) Explain whether Snider should report its operating results for the quarter as if the quarter were a separate reporting period in and of itself, or as if the quarter were an integral part of the annual reporting period.
  (2) State how the sales revenue, cost of goods sold, and fixed selling expenses would be reflected in Snider Corporation’s quarterly report prepared for the first quarter of the 2012–2013 fiscal year. Briefly justify your presentation.

  (b) What financial information, as a minimum, must Snider Corporation disclose to its stockholders in its quarterly reports?