6.2 A monopoly chocolate manufacturer faces two types of consumers. The larger group, the hoi polloi, loves

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6.2 A monopoly chocolate manufacturer faces two types of consumers. The larger group, the hoi polloi, loves desserts and has a relatively flat, linear demand curve for chocolate. The smaller group, the snobs, is interested in buying chocolate only if the hoi polloi do not buy it. Given that the hoi polloi do not buy the chocolate, the snobs have a relatively steep, linear demand curve. Show the monopoly’s possible outcomes—high price and low quantity, or low price and high quantity—and explain the condition under which the monopoly chooses to cater to the snobs rather than to the hoi polloi.

7. Monopsony

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Microeconomics With Calculus

ISBN: 9780273789987

3rd Global Edition

Authors: Jeffrey M. Perloff

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