How did the presence of me-too rival products produced by firms with higher marginal costs affect Apples
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How did the presence of me-too rival products produced by firms with higher marginal costs affect Apple’s iPod pricing in more recent years? Assume that Apple has a constant marginal cost MC. The large number of identical, higher-cost rivals—the competitive fringe—act like (competitive) price takers so that their collective supply curve is horizontal at p2 = MC + x.
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