How many of the following IIA–UK & Ireland (2000) checklist questions can you answer satisfactorily for your internal auditing activity?

1. What are our marketing goals?

2. Who are our stakeholders and what do each of these require from us?

3. What are the products and/or services we are offering and to whom are we offering them?

4. What is going to be our vision statement and how will we communicate this to our stakeholders?

5. How are we going to monitor the performance of our marketing activities?