Selling and Marketing are two Different Things Synopsis

‘Selling and marketing are two different things.’ The challenge in internal auditing is to communicate key messages to different audiences. Ten words of wisdom for selling and marketing internal auditing introduce new themes for cutting edge resources and practices to sell and market in the future.

Richard Gossage, then Deputy President of the IIA–UK & Ireland contributed these words of wisdom on the selling and marketing of internal auditing in the Housing Association Internal Audit Forum research BRACE 3, discussed in the chapter.

After Reading the Case Study Consider:

1. How does your selling and marketing of internal auditing compare with the definition above?

2. What ‘current gaps’ exist when you benchmark the 10 words of wisdom with your own internal auditing actions to sell and market internal auditing?