Products often service different needs, appeal to different buyers, or are perceived differently in different markets. Consider a good or service that is sold in your country and another using different marketing strategies in each. One of the countries must be the countries home market.

1. In the home market, was the product’s initial introduction a new innovation or an extension of an existing product?

2. From the product’s home market, which one of the five product and promotion methods was used in the other market?

3. What factors likely explain why the company selected that particular method?