11-23. Assess the likely demand for the four product areas in your country. Form a group with three or four of your classmates. Your group represents the planning department of a large, domestically oriented manufacturer that has been pursuing a corporate strategy of unrelated diversification. Currently, the firm makes four basic products, as follows:

• All-terrain recreational vehicles. This product line consists of small two- and three-wheeled recreational vehicles, the most popular of which is a gasoline-powered mountain bike.

• Color televisions. The firm concentrates on high-quality, wide-screen, LED televisions.

• Luggage. This line is aimed at the low end of the market and comprises pieces made from inexpensive aluminum frames covered with ballistics material

(

high-strength, tear-resistant fabric). Backpacks are especially popular.

• Writing instruments. The firm makes a full line of mechanical pens and pencils pitched to the middle-market segment, between low-end products such as Bic and highend ones such as Montblanc.