16-11. International marketing managers need to remember that the effectiveness of personal selling, sales promotions, advertisements and
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16-11. International marketing managers need to remember that the effectiveness of personal selling, sales promotions, advertisements and the importance of public relations varies from one country to another. Discuss with examples.
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Related Book For
International Business A Managerial Perspective
ISBN: 9781292018218
8th Global Edition
Authors: Ricky W. Griffin, Michael Pustay
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