16-11. International marketing managers need to remember that the effectiveness of personal selling, sales promotions, advertisements and

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16-11. International marketing managers need to remember that the effectiveness of personal selling, sales promotions, advertisements and the importance of public relations varies from one country to another. Discuss with examples.

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International Business A Managerial Perspective

ISBN: 9781292018218

8th Global Edition

Authors: Ricky W. Griffin, Michael Pustay

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