16-7. How can international marketing managers find the optimal distribution channel, and develop a comprehensive distribution strategy
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16-7. How can international marketing managers find the optimal distribution channel, and develop a comprehensive distribution strategy for goods and services they intend to sell in foreign markets?
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Related Book For
International Business A Managerial Perspective
ISBN: 9781292018218
8th Global Edition
Authors: Ricky W. Griffin, Michael Pustay
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