6-25. Bottle shopssmall retail outlets specializing in selling fine winesmight purchase a case or two of a

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6-25. “Bottle shops”—small retail outlets specializing in selling fine wines—might purchase a case or two of a specific wine when placing an order. (A case typically consists of a dozen 750-milliliter bottles.) Buyers for large multistore firms such as Tesco or Walmart often order thousands of cases at a time. Which type of retailer is likely to specialize in Old World wines? In New World Wines? Give a reason for your answer Wine is one of mankind’s oldest and most important industries.

Archaeological evidence of wine production dates back to 6000 b.c.e. Hieroglyphics from 3000 b.c.e. depict Egyptians enjoying celebratory cups of wine. The Bible records Jesus’ first miracle, turning water into wine at the wedding feast at Cana.

Today, some 18.5 million acres of land are devoted to vineyards, which yield 26 billion liters of wine annually.

The EU produces about 60 percent of this output, with France, Italy, and Spain accounting for the bulk of the EU’s production. The United States, Argentina, and Australia are the largest non-European producers.

Until the 1980s, French vineyards were the dominant force in the global wine trade, with Italy, Spain, and Germany trailing behind them.

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International Business A Managerial Perspective

ISBN: 9781292018218

8th Global Edition

Authors: Ricky W. Griffin, Michael Pustay

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