China is a huge, attractive market with growing affluence. Before exporting to China, most firms conduct market research to understand the Chinese market better. Two useful research sites are the China Business Information Center (CBIC; www.export.gov/china) and UK Department for International Trade (www.gov.uk/

government/organisations/department-for-internationaltrade). At the CBIC, for example, firms can find out whether they are China-ready. They can access trade leads and read current news about business in China.

Suppose you are hired by a firm that wants to begin exporting to China three products:

(a) breakfast cereal, (b)

popular music on CDs, and

(c) laptop computers. For each of these product categories, using the preceding websites and globalEDGE™, prepare a list of the information that the firm should gather prior to making a decision to export to China. lo1