Consider your favorite brand of laptop computer. In terms of the marketing program elements, what attributes of

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Consider your favorite brand of laptop computer.

In terms of the marketing program elements, what attributes of laptop computers does the firm need to adapt and which attributes can it standardize for international markets? LOI1

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International Business The New Realities

ISBN: 9781292303246

5th Global Edition

Authors: S. Cavusgil, Gary Knight, John Riesenberger

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Question Posted: Jul 21, 2024 07:01 AM

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Consider your favorite brand of laptop computer. In terms of the marketing program elements, what attributes of

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International Business The New Realities

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