Emerging Markets Project. Select an emerging market that your team would like to learn more about. Start

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Emerging Markets Project. Select an emerging market that your team would like to learn more about. Start by compiling fundamental country data, and then do additional research, following the steps in this chapter, to flesh out the nature of the market opportunity offered by this country or its suitability as a manufacturing site. Make a list of the international companies pursuing market opportunities in the country, and identify the products or brands that the companies are marketing. Are their reasons for doing business in the country consistent with the market opportunity as you have researched it? Determine whether these companies have established facilities for manufacturing, sales, or both. t-3

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International Business

ISBN: 175031

7th Global Edition

Authors: John J. Wild

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