Ethical Dilemma: Censorship standards vary worldwide. What is acceptable in some countries, such as nudity on television,

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Ethical Dilemma: Censorship standards vary worldwide. What is acceptable in some countries, such as nudity on television, criticizing authority, or revealing government secrets that affect national security, is unacceptable in others. Google is an Internet service multinational that used FDI to establish operations in China. Google enjoyed growing market success for several years. Eventually, however, Chinese government officials blocked Google from the market because Google refused to censor links to Web sites on sensitive topics, such as independence for Taiwan and criticism of the Chinese government. Government censorship requirements eventually forced Google to withdraw from mainland China, a move that ceded market share to Chinese competitors and hurt Google’s profits. Suppose you are an international manager at Google. Should Google have exited China, or should it reestablish its presence there and comply with Chinese censorship rules? Using the Ethical Framework in Chapter 5, analyze the arguments for and against Google’s withdrawal from China. What can Google do to address the problem effectively?

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International Business

ISBN: 99710

3rd Global Edition

Authors: S. Cavusgil, Gary Knight, John Riesenberger

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