Explain why culture matters in international business. In what types of contexts can cross-cultural differences cause concerns

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Explain why culture matters in international business. In what types of contexts can cross-cultural differences cause concerns for managers?

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International Business The New Realities Plus Mymanagementlab With Pearson Etext

ISBN: 978-1292152943

4th Edition

Authors: S Tamer Cavusgil ,Gary Knight ,John Riesenberger

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Question Posted: Jul 24, 2024 10:04 AM

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Explain why culture matters in international business. In what types of contexts can cross-cultural differences cause concerns

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International Business The New Realities Plus Mymanagementlab With Pearson Etext

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