Following on from the situation in 15-14, the CEO is so impressed with your assessment of the
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Following on from the situation in 15-14, the CEO is so impressed with your assessment of the situation in the North African countries that she has promoted you to Vice President North African Operations. She wants you to identify the most appropriate forms of entry into each of the countries that you have identified as exhibiting the least risk in terms of counterfeiting and IP issues. In each case you should attempt to identify the ideal way in which to enter the market and highlight any particular issues. L01
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International Business The New Realities
ISBN: 9781292303246
5th Global Edition
Authors: S. Cavusgil, Gary Knight, John Riesenberger
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