Icebreaker is considering expansion but is unsure as to whether Brazil or Argentina hold more potential. Explain

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Icebreaker is considering expansion but is unsure as to whether Brazil or Argentina hold more potential. Explain how you would assess the market potential for each market. lo1

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International Business The New Realities

ISBN: 9781292303246

5th Global Edition

Authors: S. Cavusgil, Gary Knight, John Riesenberger

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