Imagine that you and several of your classmates have bought the patents and production facilities of a US motor scooter company that has gone bankrupt. Given the growing market for home deliveries, you see it as an opportunity to manufacture and market scooters across your region.
1. Which country in your region would you locate the production facilities in? What aspects of the national business environment led to that decision? Which countries in the region should be avoided when considering factory locations? Explain your conclusions.
2. Briefly outline how the distribution system would work across your region, and how you would approach the marketing of the brand in the different countries of the region.