Inspired by the Korean model, Japan has started promoting a similar country campaign around the world named
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Inspired by the Korean model, Japan has started promoting a similar country campaign around the world named Cool Japan, targeting young people and emphasizing its culture. Why is this outcome surprising to many analysts? L01
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Related Book For
International Business The New Realities
ISBN: 9781292303246
5th Global Edition
Authors: S. Cavusgil, Gary Knight, John Riesenberger
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