Inspired by the Korean model, Japan has started promoting a similar country campaign around the world named

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Inspired by the Korean model, Japan has started promoting a similar country campaign around the world named Cool Japan, targeting young people and emphasizing its culture. Why is this outcome surprising to many analysts? L01

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International Business The New Realities

ISBN: 9781292303246

5th Global Edition

Authors: S. Cavusgil, Gary Knight, John Riesenberger

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