Moose & Walrus (M&W) is a manufacturer of a popular line of clothing for young people. M&W is firmly established in its home market, which is relatively saturated and has little prospects for future sales growth. Top management has decided to export M&W’s clothing line to Japan, Turkey, and various European countries. Suppose M&W hires you to assist with internationalization. Prepare a briefing for senior managers that describes:

• The advantages and disadvantages of exporting.

• A systematic approach to exporting.

• A systematic approach to managing exportimport transactions.

• Export payment methods.

What factors should M&W consider regarding the possible need to adapt its clothing styles for its target markets?

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