NEC is a global business with net sales in 2018 of nearly $26 billion. Although much of its activities are based in Asia, it has a truly global presence and favors locally led businesses. NEC customers can tap into centralized purchasing and joint product strategy development. Many of NEC’s customers are multinational, so it also focuses on global pricing. The idea is to ensure that customers have seamless integration and service no matter where they are located in the world, and the emphasis is on simplifying international business transactions. NEC firmly believes that a harmonized business model will ensure that customers have the international support they need. Investigate the international business structure of NEC and discuss how it seeks to support their objectives. lo1