Office Depot (www.officedepot.com) is a North America-based supplier of office equipment and supplies. It has stores in Japan, Mexico, and Poland. Suppose Office Depot decides to launch a line of notebook computers and wants to know how to price them in each of these markets. What factors should Office Depot consider in setting prices in each market? Should the firm standardize pricing, or should prices be adapted to each country? Suppose Office Depot’s final prices proved to be too high for Mexico; what steps could management take to lower the price and still generate profits from selling notebooks there?

Suggest a step-by-step approach to international pricing.

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