Online shopping is picking up, and digital-first sellers such as Amazon and Zappos have started selling fashion

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Online shopping is picking up, and digital-first sellers such as Amazon and Zappos have started selling fashion items as well. What could Inditex do to strengthen its unique grip on its customers and beat the competition? 1239

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International Business The New Realities

ISBN: 9781292303246

5th Global Edition

Authors: S. Cavusgil, Gary Knight, John Riesenberger

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