P4-14. Analyze Nucors approach from the perspective of Hofstedes cultural analysis. Which cultural values are most compatible

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P4-14. Analyze Nucor’s approach from the perspective of Hofstede’s cultural analysis. Which cultural values are most compatible with Nucor’s approach?

Defend your answer For decades the U.S. steel industry was dominated by large steel companies such as U.S. Steel and Bethlehem Steel. These industry giants operated a small number of mammoth mills that churned out millions of tons of steel each year. “Big Steel” prospered during the 1940s, 1950s, and 1960s as businesses around the world expanded and drove up demand—
and prices—for steel. But their contentious relations with the United Steelworkers union—
“Big Steel” and the United Steelworkers union typified the “us vs. them” mentality that dominated labor relations during those decades—
stifled innovation and flexibility. Big Steel’s stagnation allowed emerging competitors in countries such as Japan and South Korea to pioneer new technologies and approaches to making steel. One such innovation was the so-called mini-mill—a smaller and more efficient production facility that could be located closer to customers.

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International Business A Managerial Perspective

ISBN: 9781292018218

8th Global Edition

Authors: Ricky W. Griffin, Michael Pustay

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