Put yourself in the position of Stephan Loerke of the World Federation of Advertisers. First, make an

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Put yourself in the position of Stephan Loerke of the World Federation of Advertisers. First, make an argument for why the EU should not enact more strict advertising laws. Second, make a case for why advertisers operating in the EU should initiate “voluntary” limits. Third, make a case for why current laws need no modification whatsoever. Which case do you agree with? Which case do you think is the strongest?

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International Business

ISBN: 175031

7th Global Edition

Authors: John J. Wild

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