Select two large multinational enterprises that are known to the students, one consumer-oriented (e.g., McDonalds) and one
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Select two large multinational enterprises that are known to the students, one consumer-oriented (e.g., McDonald’s) and one industrial (e.g., Newmont Mining). Then ask students to discuss the concept of complementarity within the context of the operations of those two firms. What equipment, components, and/or complementary products are needed in host countries as a result of their foreign operations that may stimulate foreign trade in both the short and the long run?
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International Business
ISBN: 9780137392322
17th Edition
Authors: John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan, Reid W. Click
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