Subway brings to China various intellectual property in the form of trademarks, patents, and an entire business
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Subway brings to China various intellectual property in the form of trademarks, patents, and an entire business system. What are the specific threats to Subway’s intellectual property in China? What can Subway do to protect its intellectual property in China? L01
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International Business The New Realities
ISBN: 9781292303246
5th Global Edition
Authors: S. Cavusgil, Gary Knight, John Riesenberger
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