Subway faces various cultural challenges in China. What are these challenges, and what can Subway and its
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Subway faces various cultural challenges in China. What are these challenges, and what can Subway and its master franchisee do to overcome them? L01
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International Business The New Realities
ISBN: 9781292303246
5th Global Edition
Authors: S. Cavusgil, Gary Knight, John Riesenberger
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