Suppose you get a job at the office of the International Intellectual Property Alliance (IIPA; www.iipa.org) or

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Suppose you get a job at the office of the International Intellectual Property Alliance (IIPA; www.iipa.org) or the World Intellectual Property Organization (WIPO; www.

wipo.int). You learn that worldwide piracy of products is rampant. Your boss assigns you to draft a brief policy memo in which you address the following questions:

• What is the worldwide scope of piracy? What industries are most affected by piracy, and what is the financial loss from piracy in each of these industries?

• What are the top five countries that are the greatest sources of piracy?

• What strategies do you recommend for combating piracy?

In addition to globalEDGE™ and the IIPA and WIPO portals, other useful sites for this exercise are the Business Software Alliance (www.bsa.org), United Nations

(www.un.org), and the Office of the United States Trade Representative (www.ustr.gov). Canada is home to the Canadian Intellectual Property Office (www.ic.gc.ca/eic/

site/cipointernet-internetopic.nsf/eng/home), and Europe hosts the European Union Intellectual Property Office

(https://euipo.europa.eu/ohimportal/en/home). L01

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International Business The New Realities

ISBN: 9781292303246

5th Global Edition

Authors: S. Cavusgil, Gary Knight, John Riesenberger

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