Target is a large retailer with about 1,800 stores in the United States but very few in other countries.

It has a reputation for merchandising thousands of trendy yet inexpensive products for the home, including apparel, furniture, electronics, toys, and sporting goods. Management wants to open stores in major European cities but will have limited floor space there. Target hires you as a consultant to decide which products to offer in Europe. Write a brief report in which you describe the selection criteria you will use and offer some examples to back up your ideas. Be sure to justify your answer, using the advice and other information included in this chapter. lo1