The European market is a good for a British manufacturer. The problem is that sales are falling
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The European market is a good for a British manufacturer.
The problem is that sales are falling as Sterling strengthens against the Euro. What can the British manufacturer do to protect it sales? LO.1
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Related Book For
International Business The New Realities Plus Mymanagementlab With Pearson Etext
ISBN: 978-1292152943
4th Edition
Authors: S Tamer Cavusgil ,Gary Knight ,John Riesenberger
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