The European market is good for a certain British manufacturer. The problem is that sales are falling
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The European market is good for a certain British manufacturer. The problem is that sales are falling as the sterling strengthens against the euro. What can the British manufacturer do to protect its sales? lo4
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Related Book For
International Business The New Realities
ISBN: 9781292303246
5th Global Edition
Authors: S. Cavusgil, Gary Knight, John Riesenberger
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