The European market is good for a certain British manufacturer. The problem is that sales are falling

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The European market is good for a certain British manufacturer. The problem is that sales are falling as the sterling strengthens against the euro. What can the British manufacturer do to protect its sales? lo4

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International Business The New Realities

ISBN: 9781292303246

5th Global Edition

Authors: S. Cavusgil, Gary Knight, John Riesenberger

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