The International Licensing Industry Merchandisers’

Association (LIMA; www.licensing.org) is an organization with offices worldwide. It supports merchandise licensing through education, networking, and professional standards development. Suppose you work for an animation company that has developed several popular cartoon characters that have licensing potential in the same way that Disney licenses its cartoon characters. Your company wants to learn more about how to license its cartoon characters.

Visit the LIMA website and write a memo that addresses the following:

• Who are the major members of LIMA?

• What are the major trade shows that your firm can attend to exhibit its licensable products and learn more about licensing?

• What types of seminars and training are available to learn more about becoming a licensor?

• Based on the information provided at the site, what can you learn about anti-counterfeiting activities and challenges in licensing?

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