The Organization for Economic Cooperation and Development (OECD) estimates that the global market for counterfeit goods is

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The Organization for Economic Cooperation and Development (OECD) estimates that the global market for counterfeit goods is worth nearly $500 billion annually. These figures have seriously worried the CEO of your company, a South Africa–based business that designs, manufactures, and installs drilling and water pump systems and sells them to droughtthreatened regions of the world. The next step in the roll-out was to enter the North African markets, including Algeria, Morocco, Tunisia, Libya, and Egypt. The CEO is deeply concerned that the firm’s IP will be copied and manufactured by counterfeiters. As a researcher for the company, examine these countries in terms of their IP protection and counterfeiting and advise the business whether their IP might be under threat. L01

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International Business The New Realities

ISBN: 9781292303246

5th Global Edition

Authors: S. Cavusgil, Gary Knight, John Riesenberger

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