Think of the last major purchase you made. Discuss how sociocultural, personal, psychological, situational, and marketing mix
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Think of the last major purchase you made. Discuss how sociocultural, personal, psychological, situational, and marketing mix influences impacted this purchase.
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Related Book For
Better Business
ISBN: 9780136679745
6th Edition
Authors: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin
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