This text has described many product markets in which global convergence is taking place. It has also
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This text has described many product markets in which global convergence is taking place. It has also described many product markets that are resisting homogenization and are retaining their national distinctiveness. Consider the market for a product that is moving toward convergence: How will convergence influence the marketing manager’s job? Now consider a product market that is resisting convergence: What is the cause of the resistance?
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When considering a product market moving toward convergence such as smartphones the influence on the marketing managers job is significant Standardization of Marketing Strategies With convergence mark...View the full answer
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Jehal Shah
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Related Book For 
International Business The Challenges Of Globalization
ISBN: 9781292450315
10th Global Edition
Authors: Kenneth Wild
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