Question: To prepare Indian customers mindsets before IKEA opened its first store in 2018, the company unwrapped its first experiential center IKEA Hej (Hello) Home close

To prepare Indian customers’ mindsets before IKEA opened its first store in 2018, the company unwrapped its first experiential center IKEA Hej

(Hello) Home close to the IT hub of Hyderabad as a way to ingratiate Hyderabad customers into the IKEA model. How can this experiential model be used in other countries?

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