Unilever has used FDI extensively to internationalize its activities around the world. What advantages does FDI provide

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Unilever has used FDI extensively to internationalize its activities around the world. What advantages does FDI provide the firm? What steps can Unilever take to ensure its FDI ventures succeed?.L01

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International Business The New Realities

ISBN: 9781292303246

5th Global Edition

Authors: S. Cavusgil, Gary Knight, John Riesenberger

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